CallProCRM: Find the Best CRM for Your Business

CRM software was originally designed to build and improve customer relationships with a simple contact management system. Since then, the software has evolved into a robust tool – an integrated suite of cloud applications – to help manage sales, marketing, transactions, accounting, vendors and many other things. It provides a centralized platform for your sales, marketing, and customer service team and if used to its full capacity, businesses of all sizes can benefit from it with workflow automation, managed customer interactions, data-driven decisions, and a bounty of sales.

How to choose the right CRM software for your business

When you pick a CRM software for your business, look for the one that is not only affordable, but also meets your business needs. I should have all the features that will optimize your business operations, save time, and help you drive revenue growth. A cross-functional CRM solution helps your business maximize customer satisfaction and customer lifetime value. 

8 most important features of CRM software

There are many CRM platforms on the market and each one has features that make it a good fit for different businesses, such as the ability to customize, maintain your contacts list, project management, and accounts receivable management —among others. Below are some of the noteworthy features in a CRM Software.

1- Project management

The project management feature in a CRM allows you to stay on top of the projects that need to be done on time. You can assign different teams for different projects to collaborate and track the progress of them in real-time.

2- Contact management

Contact management is the most loved feature of a cRM as it will keep track of all of your contacts in one place. You can also use the customer data to reach out to old clients and pitch new ones. It will further help in collecting outstanding payments.

3- Product management

A product manager uses a CRM to validate certain features of a product during the product development lifecycle. They use data from conversion tracking and customer segmentation to gauge what customers want from your company’s

4- HR management

The HR department tracks employee activity and performance, working hours, absences, and other metrics of productivity using a CRM so they can easily decide on incentives and rewards for the best employees.

4- Customer service management

CRMs are all about managing customer relationships and improving customer satisfaction. It helps CSR teams to track each customer’s case individually, identify their satisfaction level, and create better processes to improve it in the future.

5- Marketing management

You can manage an entire sales campaign from your CRM software. It can help you plan, execute and evaluate your sales campaign ROI through analytics reports. A lead-tracking feature further allows you to target sales-ready consumers so you can convert them into paying clients. CRMs can also be used to manage your social media accounts and email marketing campaigns.

7- Accounts management

CRMs are all about managing customer relationships and improving customer satisfaction. It helps CSR teams to track each customer’s case individually, identify their satisfaction level, and create better processes to improve it in the future.

8- Company management

You can manage an entire sales campaign from your CRM software. It can help you plan, execute and evaluate your sales campaign ROI through analytics reports. A lead-tracking feature further allows you to target sales-ready consumers so you can convert them into paying clients. CRMs can also be used to manage your social media accounts and email marketing campaigns.

The best CRM software

The best CRM software is tailored to meet the needs of specific industries, and is scalable and customizable. They enable businesses to streamline operations through automation, integrate with other platforms for seamless data sharing, and provide robust reporting tools to track performance metrics. These include: Zoho, Upflow, Sales Force, SAP CRM and many more.

Contact

Contact us today if you need any help with CRM integration. We’ll help you get started and provide you with the guidance, support and expertise you need to make sure your integration process is successful. We are here for you 24/7, so no matter what time of day it is, we'll be there to help you out with your business needs!